At Pure we never put a ceiling on our level of our customer care. We strive to make each and every contact as pleasurable as wearing our cashmere.
Wear Pure and you're not only sporting the world's finest cashmere you're making a wise investment. You only have to stroll down the high street and you'll find '100% cashmere' with some silly price tags silly low and silly high. But then, price tags are often false friends when it comes to reflecting quality. Cheap cashmere is cheap for a reason whilst fancy labels just mean fancy prices. Refreshingly, at Pure we set out to offer the finest cashmere at a 'sensible' price. Five years on, we may have a few more grey hairs, but not much else has changed. The Pure Difference.
We admit it we're obsessed with cashmere. Like any other valuable commodity, the quality of cashmere varies dramatically from batch to batch so when you see a '100% cashmere' label, it's no guarantee of quality. Adam, our Co-Founder, can hold a hank of raw fibre and tell you its value within a Togrog (a Mongolian penny, that is). Adam has been buying cashmere in Mongolia for almost twenty years. You could say he's an expert and his long established relationships with these nomadic people means Pure, and in turn Pure customers, are assured the pick of the crop (or clip as it's called). And with no middlemen to fluff up our prices, we deliver premium quality cashmere for less. The Pure Difference.
It's not only the quality of our cashmere that makes Pure the best. Each garment that bears the Pure label goes through as many as 40 hand-finished processes that take just as long as they take. Dozens of small but crucial differences in the way we do things add up to vastly better quality overall. From our precious cashmere down to the most discreet mother-of-pearl button, our local Mongolian team check and re-check every last detail to ensure the renowned Pure quality is maintained. The Pure Difference.
The more times you wear a garment, the better value it becomes. And when it comes to cashmere, it helps if it's built to last a lifetime and not just a season. Using the finest cashmere on the planet gives us a great head start and almost certainly makes Pure cashmere the best value money can buy. Inferior cashmere is likely to pill, lose its shape and irritate your skin. Of course we could make cheap cashmere, but it wouldn't be Pure and you wouldn't thank us for it. The Pure Difference.
