We like to talk to our customers. We like to hear from you. We like to know what you think about our company, our service and our products - if you have a comment that you would like to make, please click here.

Below is a selection of recent customer comments

"I received my cardigan and I have not taken it off since it arrived. It is the softest cashmere I have ever owned. Thank you for the information on how to take care of my sweater. I know if I follow the directions, this sweater will be one of my favorites for years to come."
UK, Nov 2011

"As a long standing customer of Pure I feel your cashmere range offers the best quality."
UK, Nov 2011

"I have just received an order from you today - I was really impressed by the quality and presentation of the packaging. It's both modern and luxurious and packed with obvious care. Well done!"
UK, Nov 2011

"I just wanted to thank you for your wonderful service and gorgeous products. Whenever I order over the phone, whoever takes the order is always utterly charming and helpful. Everything is beautifully packaged and always arrives very promptly. Everything I buy from you is lovely. It is the same if I order via the internet."
UK, Nov 2011

"The quality of your items and customer service are OUTSTANDING! All of it was simply BRILLIANT - the acknowledgement of returned goods, the notification of (speedy) credit, the quality of your wrapping and packaging and the red envelope containing the paperwork. Thank you so much for being a shining star in a world which is becoming sadly bereft of good customer service - or give two hoots about the customer! "
UK, Sep 2011

"Your customer service is second to none and I am always pleased with the quality of cashmere ordered."
UK, Sep 2011

"All the customer service team provide excellent customer care and nothing is too much trouble with regard to problem solving, which you don't always find with mail order companies. This gives me confidence to order with Pure and enjoy both the wonderful service and quality of clothing."
UK, Sep 2011

"Your lovely phone manner is so generous and continues to show how Pure is one of the best companies for customer service. It very much encourages and reassures me about purchasing goods and with the result that Pure is a firm favourite for mail order. In fact, with customer service this good, mail order is preferable to shopping in person! "
UK, Aug 2011

"A friend recommended Pure Collection and I must comment that the quality of service is amazing and the quality of cashmere is excellent."
UK, Aug 2011

"I choose to shop with Pure as your modest designs are executed with great style and your cashmere quality in their wonderful colours is the best I have ever purchased. Well done Pure!"
US, July 2011

"I am thrilled with the colour and quality of your cashmere, which is so soft and comfortable."
UK, July 2011

"Of all the cashmere I buy yours is by far the best, it may be slightly more expensive than other brands but the quality is miles better."
UK, June 2011

"I have been with Pure for many years, I love your service and your cashmere is always fantastic."
UK, June 2011

"I want to praise you on the excellent fit and quality of your cashmere, I have never had clothes that fit so well and the wonderful service never fails to disappoint."
US, May 2011

"I have a walk in wardrobe full of cashmere and wanted to say that in all the cashmere companies I have ordered with you are definitely the best!"
US, May 2011

"I would like to state for the record that I absolutely love your clothes and your customer service is outstanding. I really appreciate you being there and making my life so pleasant. Having worked in Marketing for 25 years, I assure you there is no better money spent then the quality, customer-facing service you offer every time I call. If anyone in your company ever has an idea to outsource customer service and invest in media, please show them this email as your service (and quality) is why I buy from you. Your grateful, loyal customer who can buy anything in New York but does not and shops with you!"
US, May 2011

"I shop at places like **** or **** for most of my items, but I always come back to Pure for my cashmere as there is no better quality on the high street."
UK, May 2011

"PURE cashmere is amazing, I have compared you to **** and you are way ahead on colours and styles of your cashmere"
UK, May 2011

"I just wanted to say I have received my first ever order form Pure and I am delighted, I can’t think why I didn’t know you existed! A catalogue came through the door and I had a glance and thought I would give it a try. Fantastic!!! Great quality – I have immediate gone overboard and spent again!!! Thank you - great business. First of many orders!"
US, Mar 2011

"I am very impressed with Pure, it is obvious you are run very well and what a pleasure it is to deal with you. Your styles are well packed and dispatched quickly and you stand out from other mail order companies because of this."
UK, Mar 2011

"Just a quick follow up to say how much I have enjoyed your products and I think your service is second to none. Thanks!."
UK, Mar 2011

"I love your cashmere colours, styles and quality - I am very impressed with your service; you are always so helpful and nice to talk to."
UK, Mar 2011

"I absolutely rate Pure Collection and recommend you to anyone who will listen! I've bought a number of pieces over the years from you and have always been incredibly pleased with the garments..........head and shoulders above any other cashmere product I've ever bought. I wouldn't buy from anywhere else now!."
UK, Feb 2011

"I have just received my order sooner than expected and I am delighted; I have been a customer of Pure for some time and you just get better and better – your garments make me feel really special."
UK, Feb 2011

"I would just like to say what a pleasure it is to shop in your Outlet Shop at McArthur Glen, York. Wonderful product, excellent prices, and totally backed up by your fantastic staff there. They are helpful, without being pushy, informative; with good product knowledge, remaining cool, calm and collected under pressure. They offer honest opinion when asked and it is altogether a pleasure to shop there. You may have got 'bargains' but these are treated with great respect; packaged and wrapped immaculately. Parting with money almost becomes a pleasurable experience! I am already looking forward to my next visit!."
UK, Feb 2011

"Your service is second to none and my parcel was beautifully wrapped, also your cashmere quality is such good value - I will be ordering again with Pure. Thank you everyone for your excellent care and service."
UK, Jan 2011

"I would like to say what a pleasure it has been shopping with Pure. Beautiful, good quality things to buy, lovely staff on the telephone, great communication by e-mail, impressive packaging, easy returns with clear instructions and a fantastic service overall. Thank you for a great shopping experience."
UK, Jan 2011

"Dear 'Pure Collection', I just wanted to say how impressed I am with your company, its products and its excellent service You stand out above other mail order firms I use (and I do use quite a number) because you actually make it easy for customers to engage with you. The confirmation of a return is a most welcome feature of your communications strategy. So often customers are left wondering if an item has arrived at its destination and thus the email confirmation is just brilliant particularly as you also provide us with a credit invoice. If you wanted to send this by email as well I would be happy to accept in order to save you additional work and costs. Thank you all very much for the care and thought that you put into running your company, training your staff and engaging with us, your customers. All good wishes for a very successful 2011"
UK, Jan 2011

"It's always a joy to receive Pure Collection parcels that are always so beautifully packaged, you almost forget that you have paid for the goods and feel you are receiving a gift from a friend. In addition, your customer service is first class"
UK, Dec 2010

"I wanted to thank you for your high quality clothing! I just received my first order from PURE and am thrilled with the fit and the quality of your cashmere...Perfection!"
US, Dec 2010

"I must compliment Pure Collection on such an impressive service, my order arrived beautifully packed and I feel that your presentation is far superior to some of the better known New York stores. I look forward to placing future orders with Pure Collection"
US, Dec 2010

"I did a ‘taste test’ on three cashmere sweaters, one from PURE and two from two well known leading fashion brands; me and my friends all agreed that PURE came out top by far and I will always shop with you"
UK, Nov 2010

"Thank you all at Pure for your efficiency and good service. I shall continue to buy from Pure!"
UK, Nov 2010

" UNEXPECTED PLEASURES - Since so many things are disappointing nowadays, I felt compelled to tell you how delighted - absolutely delighted - I was with the polo neck cherry sweater you've just sent me. The person taking my phone order was lovely. The cherry color was lovely. The sumptuous yarn was lovely. The size was perfect. It is quite inspiriting to know that this beautiful thing is waiting in my closet for the first cold day. Please know how very pleased I am. Thank you"
US, Oct 2010

"As usual the service I have been given by PURE all these years have been impeccable!"
UK, Oct 2010

"I love the quality of your clothes, your range of cashmere styles and colours are as good as your quality."
UK, Oct 2010

"I have bought from you since you started and have always loved your cashmere...you keep getting better and better."
UK, Oct 2010

"Your service is excellent, the delivery is excellent and the quality of goods are excellent, I love everything about PURE."
UK, Oct 2010

"I really enjoy using your excellent site; I find it both user friendly and informative and in particular find the customer reviews very helpful. "
UK, Oct 2010

"I have just received my order; I love, love, love them. They fit perfect and the cashmere quality is beautiful."
UK, Sept 2010

"I have been a customer of Pure for several years now. I am also a customer of other online and mail order companies and I have to say your service is the best. I really appreciate the way you email to tell me my order has been dispatched and I also very much appreciate being informed when you have received something I have returned. Your staff on the phones are always helpful, positive, friendly and efficient and make me feel comfortable and confident with your organisation. I feel when I buy from Pure I am buying peace of mind at the same time. I am sending these comments as recognition of my appreciation. Too often it is only when there is something wrong that companies hear from their customers. Keep up the good work."
UK, Sept 2010

"The style of photography and layout for the new Autumn 2010 catalogue is just fabulous. Your collection is superb and looks so wearable – I only wish I could buy everything - well done Pure!"
UK, Sept 2010

"I am in my seventies and just love the art direction and new feel of the layout and display of your Autumn 2010 catalogue. To start the season I am trying 2 pieces from your stunning jewellery range, which is so on trend. In fact, the whole range is stunning and I plan to purchase my cashmere pieces later in the season."
UK, Sept 2010

"Your Autumn 2010 catalogue is fantastic, it's like having a copy of Vogue, and it's going to take pride of place on my coffee table...Well done pure, you've just stepped up another notch, I’ve been with you since the start and you have the best cashmere and colour range ever!"
UK, Sept 2010

"I just love the feel and quality of your cashmere, your colours are precise and your collection is beautifully presented."
UK, Aug 2010

"I must commend Pure on every aspect of your service, keep up the good work, the quality of your cashmere really is your trademark"
UK, Aug 2010

"I have ordered from Pure for many years and have always been delighted with the quality of your cashmere"
UK, Aug 2010

"I have shopped with you from day one. I love the quality and colours of your cashmere and I cant wait for next seasons range. You are the best cashmere retailer ever!"
UK, Aug 2010

"I just you all to know how much I am enjoying Pure products and most of all, talking to you. Thank you for being so cheery and helpful on the telephone"
USA, July 2010

"I have to say that you are the best. Its been a pleasure dealing with you and your service is second to none"
USA, July 2010

"I dont usually do this but I felt it was only fair to call and let you know that I absolutely love my Pure items and that you have exceptional customer service "
USA, July 2010

"All your cashmere garments are of superb quality and the colours are absolutely delicious. Im going to be over-cashmered"
UK, June 2010

"I'm delighted with my first shopping experience with Pure, which I believe is the best mail order company I have dealt with. I love the quality, colour and fit, which far exceeded my expectations. The order arrived promptly and was so beautifully wrapped and presented"
UK, June 2010

"I always enjoy ordering with Pure, I like the way the order is taken, the quality of your cashmere, your lovely packaging and the speed of delivery"
UK, May 2010

"Pure Collection is the best company I have ever dealt with where attention to detail seems to be across the board, which is paramount. Everything is handled so beautifully from range selection, packaging, order presentation, prompt delivery and customer service"
UK, May 2010

"What a real treat to receive an order from Pure with such tasteful packaging and everything so beautifully presented. In addition the quality of the products, especially the linens are first rate!"
UK, May 2010

"I'm getting on in years and do most of my shopping by mail order. I feel that Pure Collection is going from strength to strength and I particularly love the fit, quality and colours of your cashmere. How lovely to receive an order that is always so very nicely presented. I can't wait for the Autumn/ Winter collection...well done Pure!"
UK, May 2010

"Pure is wonderful, so much attention to detail in your cashmere, your colours are fantastic and vibrant – I would give you more than 5 stars"
UK, May 2010

"I always feel very confident wearing your cashmere garments...I am delighted with your range of colours and your sustainable values"
UK, May 2010

"Your cashmere garments are very good quality…you also have a wonderful range of colours"
UK, May 2010

"Dear Mr. Pure, can I just say how happy I am with you, every time I call you are always so lovely even if I'm returning something, always so helpful - Thank you so much."
UK, April 2010

"I have to say it is such a joy to call you and speak to a person who is so wonderfully helpful, some companies I have called are not nice and not very helpful at all. Thank you so much for all your help"
UK, April 2010

"I have to say your service is absolutely fabulous; it’s very rare to get such good service"
UK, April 2010

"I am always happy with Pure cashmere pieces and was very pleased indeed when you opened at McArthur Glen at York - it is even nicer and definitely more tempting to see things and try on - though your mail order is always exemplary - if you are not entirely happy your free returns are never a problem"
UK, April 2010

"I am absolutely delighted...your service is excellent and the quality of your cashmere is lovely. I will not buy my cashmere from anywhere else"
UK, March 2010

"I am in my early fifties and have just recently discovered Pure. The range offered is fabulous and I feel I have finally found my style"
UK, March 2010

"Thank you very much for the excellent customer service and politeness, all my circle of friends who use Pure are always delighted"
UK, March 2010

"Everything I have purchased from Pure has been brilliant. They've lasted forever!"
UK, March 2010

"Thank you so much for such prompt and efficient service. I do hope to use you again - your service is second to none"
UK, March 2010

"I must congratulate your shop manageress and staff; they were the best I have met for a long time, all very helpful, smiley, young ladies, looking good in your short sleeved cardigan, which I bought…I was proud to be the first to use your brand new changing rooms!"
UK, March 2010

"I really have to say how much I love your cashmere styles, they really are lovely...I can’t sing your praises high enough. Thank you so much"
UK, March 2010

"I just want to take the time to say what a pleasure it was to deal with Pure, from the website, to ordering, to receipt of beautifully packed goods, accompanying simple documentation which was also neatly presented with good marketing and finally to customer services. I shall look first at your products when shopping and also recommend you to all of my friends. It's so refreshing to deal with a company such as yours and worth a 'Thank you'"
UK, March 2010

"I cannot begin to tell you how thrilled I am with the quality and styles of your cashmere...I am eyeing up my next purchase as we speak...this transaction included a return like for like which was utterly hassle free. I have no hesitation in recommending PURE to friends and family alike"
UK, March 2010

"I had never heard of Pure, but during a question and answer session while I was at a book signing by the author Lesley Pearse I didn’t want to know about the book and had to ask where she got her gorgeous cashmere sweater from…it was Pure Collection, hence a new very happy customer "
UK, March 2010

Marie Claire, Sasha Barrie, Fashion Editor
"The collections and styles have really progressed, I now see Pure as a whole collection rather than individual cashmere sweaters"

Hello! Katie Williams, Lifestyle Editor
"Pure Collection is a truly modern cashmere brand. Classic designs come in a rainbow of colours and, best of all, at affordable prices. And you can buy it all online. What a fabulous idea!"

Cosmopolitan, Shelly Vella, Fashion Director
"Pure Collection is the ultimate cashmere brand, the finest quality, best choice in style and colour, and truly affordable."

Glamour.com
"Pure Collection cashmere is the height of luxury and will be a well-loved wardrobe staple for years to come."

Easy Living, Liz Thody
"I love the variety of shapes and the massive range of colours, and the quality is amazing"

She, Karen Foster, Fashion Editor
"I absolutely love Pure Collection. I have a grey cashmere jumper which I adore and when you feel the cheaper high street brands you realise there is just no comparison."

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