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At Pure we never put a ceiling on our level of our customer care. We strive to make each and every contact as pleasurable as wearing our cashmere.

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <html><head> <meta http-equiv="Content-Type" content="text/html; charset=unicode"> <meta content="MSHTML 6.00.2900.3157" name="GENERATOR"></head> <body><h1><font face="Trebuchet MS">Our Privacy Policy</font> </h1> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB"><strong><font face="Trebuchet MS">INFORMATION WE COLLECT AND HOW WE COLLECT IT</font></strong></span></p> <h4 class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB"></span>&nbsp;</h4> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Times New Roman'"><font ><font size="2"><font face="Trebuchet MS">Many of the services on our site are offered without our collecting any personally identifiable information from you. You can browse purecollection.com and view some of our content anonymously. For instance, you can access this page without giving out any personally identifiable information.<o:p></o:p></font></font></font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Times New Roman'"><o:p></o:p><font face="Trebuchet MS" size="2"></font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Times New Roman'"><font face="Trebuchet MS"><font size=2 >The information we gather on our site falls into two categories: (1) personal information you supply when you become a member, order, complete a survey, post in a discussion forum, post news articles, or provide your email address, and (2) tracking information collected as you navigate through our site.</font> </font> </span></p> <p><font face="Trebuchet MS" size="2"><strong>Personally identifiable information</strong></font> </p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Times New Roman'"><font ><font size="2"><font face="Trebuchet MS">To use certain features on our site, we ask you to become a registered user. When you do this, we collect personally identifiable information about you such as your name, mailing address, e-mail address, telephone number, credit card information, user name and password. We may ask you for personal information when you place an order for products or complete a survey. We use this information to process your order, your request or to help improve our site.<o:p></o:p></font></font></font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Times New Roman'"><o:p></o:p><font face="Trebuchet MS" size="2"></font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Times New Roman'"><font ><font size="2"><font face="Trebuchet MS">When personally identifiable information is collected, you will know because you will have to fill out a form.<o:p></o:p></font></font></font></span></p> <p><font face="Trebuchet MS" size="2"><strong id=cookies>Aggregate information</strong></font> </p> <p><font ><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">When you use our site, we may collect tracking information such as your browser type, the type of operating system you use, the domain name of your Internet service provider, and pages visited on the site. None of this information identifies you personally; we collect it for aggregate reporting on site activity. For example, we may want to know how long the average user spends on our site, or which pages or features get the most attention. We use this information to make the site more useful to you. We use "cookies" to store and sometimes to track user information. Cookies, by themselves, do not tell us e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering or subscribing to our site. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. A cookie contains a unique number that allows our site to recognize your computer. For example, cookies allow us to keep track of your user name and password (if you are a registered user) so you don't have to re-enter that information each time you visit our site. The help function on most browsers contains information on how to set your browser to notify you before accepting cookies or to disable cookies entirely. However, if you don't accept cookies, you won't be able to take advantage of various features on our site that are available to other visitors.</font></span></font> </p> <p><font size="2" ><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"></span></font>&nbsp; </p> <p><font ><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"></span></font><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><strong>HOW YOUR INFORMATION WILL BE USED</strong></span> </p> <p><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"></span><font ><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">Our primary goal in collecting information is to make our site more useful to you. Pure Collection uses personally identifiable information in a limited number of ways. We use the information to complete transactions and fulfil requests for our services. For instance, if you become a customer, we use your information to process your order, or if you contact us for help, we will use the information to contact you. We also use the information you provide to send you e-mail and mail only for PURE Collection programs or services that we believe may be of interest to you, unless of course you have asked not to receive such information when you registered. <o:p></o:p></font></span> </p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><o:p><font size=2 face="Trebuchet MS"></font></o:p></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">Occasionally our list of customers' names and addresses is made available to other carefully screened companies whose products and services may be of interest to you. We only do this if you opt-in (thus allowing us to pass on your data) during the registration process. <o:p></o:p></font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><o:p><font size=2 face="Trebuchet MS"></font></o:p></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">In some instances, we use third party companies to help us provide our products and services to you, like a shipping company that delivers a package or an e-mail delivery service that sends out our e-mails and e-newsletters. In those instances we need to share your information with them. We require that those companies use the information only to deliver the product or service.<o:p></o:p></font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><o:p><font size=2 face="Trebuchet MS"></font></o:p></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">We may occasionally release personal information as required by law, for example, to comply with a court order.</font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size=2></font></span></font>&nbsp;</p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><strong>HOW YOU CAN CORRECT YOUR INFORMATION<o:p></o:p></strong></span></p><font > <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">PURE Collection, believes in providing you with the ability to access and edit the personal information that you have provided to us. To update the information retained about you, please log in.<o:p></o:p></font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><o:p><font size=2 face="Trebuchet MS"></font></o:p></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">To protect your privacy and security, we will also verify your identity before granting access or making corrections.<o:p></o:p></font></span></p> <p><font face="Trebuchet MS"></font></p></font> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><strong>OUR E-MAIL POLICIES<o:p></o:p></strong></span></p><font > <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">Account related e-mail: We will send you e-mails relating to your account. These include order confirmations, renewal/expiration notices, and credit card problem notifications. <o:p></o:p></font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">Email newsletters: We offer or may soon offer numerous e-mail newsletters. If you no longer wish to receive a specific newsletter, you can either follow the 'unsubscribe' instructions located near the bottom of each newsletter. You can also opt-out of receiving email newsletters during the registration process.</font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size=2></font></span></font>&nbsp;</p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><strong>SECURITY AND PASSWORDS<o:p></o:p></strong></span></p><font > <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">We maintain a secure process to collect, transmit and store your personally identifiable information. When you provide credit card information, we use secure socket layer (SSL) encryption to protect it. We urge you to keep your password in a safe place and not to divulge it to anyone. Also remember to log out and close your browser window when you have finished your visit. This ensures that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or Internet cafe.</font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt">&nbsp;</p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="EN-GB" style="FONT-FAMILY: 'Trebuchet MS'"><font size="2">Registered under the Data Protection Act (1998) Registration No: Z7710650 . <o:p></o:p> </font></span></p> </font> </body></html>