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Refresh your wardrobe with our NEW cashmere pieces – perfect for right now.
Shop New Arrivals
Every cashmere style you’ll ever need, in any colour you’ll ever want.
Discover Pure Colour
Explore our new spring styles
Denim Dressing: The styles you love and how we’re wearing them
Cashmere sports luxe for spring
This month’s key looks and how we’re wearing them
For that finishing touch or pop of colour – the choice is yours
Cashmere Boyfriend Cardigan
Cashmere Round Neck Sweater
Washed Velvet Jean
Soft Jersey Fitted Dress
Pure Silk Blouse
At Pure Collection we are passionate about cashmere. We source only the most luxurious cashmere and use only the very longest, the very whitest premium grade cashmere. We are pioneering in the amount of different cashmere weights we offer and we understand like no-one else how cashmere takes colour and the right colours for cashmere. Discover more
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© Pure Collection 2013. The Finest Cashmere. 100% Pure.