39 Products
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    • Black
      Black
    • Cerise Pink
      Cerise Pink
    Cotton Embroidered Maxi Dress

    $170

    • Magenta
      Magenta
    • White
      White
    Laundered Linen Lace Trim Dress

    $150

    • Cobalt
      Cobalt
    • Soft Green
      Soft Green
    • Petal Pink
      Petal Pink
    • White
      White
    Linen V-Neck Sweater

    $120

    • Lipstick Pink
      Lipstick Pink
    • Navy
      Navy
    • Heather Dove
      Heather Dove
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Boyfriend Cardigan

    $250

    • Spring Jade
      Spring Jade
    • Soft White
      Soft White
    • Spring Red
      Spring Red
    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    Cashmere Ruffle Edge Cardigan

    $199

    • Soft White
      Soft White
    • Navy
      Navy
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Bloom Green
      Bloom Green
    • Soft Amethyst
      Soft Amethyst
    Cashmere Lofty Sweatshirt

    $199

    • Soft Violet
      Soft Violet
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • Spring Blue
      Spring Blue
    • Heather Coral
      Heather Coral
    Gassato Pointelle Cardigan

    $199

    • Soft Floral
      Soft Floral
    • Botanical Leaf
      Botanical Leaf
    • Lilac Geo
      Lilac Geo
    • Paisley
      Paisley
    • Summer Floral
      Summer Floral
    • Peach Floral
      Peach Floral
    Relaxed Washed Silk Blouse

    $180

    • Spring Jade
      Spring Jade
    • Black
      Black
    • Navy
      Navy
    • Rose Mist
      Rose Mist
    • Spring Coral
      Spring Coral
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere V Neck Cardigan

    $175

    • Bright Pink Tile
      Bright Pink Tile
    Jersey Open V Neck Maxi Dress

    $130

    • Summer Floral
      Summer Floral
    • Navy Geo
      Navy Geo
    Wide Leg Printed Trousers

    $160

    • Bright Pink Tile
      Bright Pink Tile
    Sleeveless Jersey Top

    $65

    • Bright Pink Tile
      Bright Pink Tile
    Embroidered Printed Blouse

    $150

    • Summer Floral
      Summer Floral
    • Silver Print
      Silver Print
    • Black/Neutral Print
      Black/Neutral Print
    Silk Front Print Top

    $120

    • PALE BLUE
      PALE BLUE
    • White
      White
    • Raspberry
      Raspberry
    Laundered Linen Top

    $99

    • PALE PINK
      PALE PINK
    • White
      White
    • Bloom Green
      Bloom Green
    Broderie Anglaise Front Cotton Shirt

    $130

    • Shell Coral
      Shell Coral
    • White
      White
    Laundered Linen Sleeveless Top

    $99

    • Pink/ Aubergine Floral
      Pink/ Aubergine Floral
    • Opal Leaf
      Opal Leaf
    • Pink Tile Mosaic
      Pink Tile Mosaic
    Printed Tie Neck Blouse

    $115

    • Multi Coloured Leaf
      Multi Coloured Leaf
    • Pink Paisley
      Pink Paisley
    • Navy Chevron
      Navy Chevron
    Capri Trouser

    $99

    • Spring Red
      Spring Red
    • Marble
      Marble
    • Hibiscus Pink
      Hibiscus Pink
    • Limeade
      Limeade
    • Heather Bluebell
      Heather Bluebell
    • Merlot
      Merlot
    • Bloom Green
      Bloom Green
    • Heather Peach
      Heather Peach
    • Cornflower Lilac
      Cornflower Lilac
    Gassato Soft Textured Rib Sweater

    $160

    • Navy White
      Navy White
    • Pastel Zebra
      Pastel Zebra
    Linen V-Neck Sweater

    $125

Check out our styles for the new season

Ready to update your closet with timeless and gorgeous pieces? Perhaps you want to try something new, or maybe you’re already in love with a Pure Collection piece. Whatever the reason, our new season styles are ready for you.

Finding something to suit your style is easy with our new collection of silk shirts, cashmere cardigans and comfortable boots.

We’ve got new styles and exquisite fabrics to inspire your outfits this season. This is a result of tirelessly working to provide you with the finest of cashmeres and lovely fabrics. Take a look at the beautiful detail added to everyday classics, statement prints and colors that pop in our bold pieces.

Layering is definitely in style, and you can jump on this trend in a brand new cashmere cardigan or sweater. Slip on a pair of Pure shoes to walk with style, and pair every outfit with one of our accessories to finish it off. Closet staples like dresses, skirts, tops and t-shirts are all available in a variety of styles to refresh your look.

Our clothing is one-of-a-kind, and you won’t see our most recent looks anywhere else.

Pure Loves