92 Products
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    • Soft Floral
      Soft Floral
    • Heather Dove Bug
      Heather Dove Bug
    • Colourblock Stripe
      Colourblock Stripe
    Cashmere Patterned Sweater

    $199

    • White
      White
    • Soft Pink
      Soft Pink
    Jersey Blouse

    $99

    • Embroidered Coral Spot
      Embroidered Coral Spot
    • Blue/ White Embroidered
      Blue/ White Embroidered
    Cotton Shirt

    $120

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Navy
      Navy
    • Limeade
      Limeade
    • RASPBERRY
      RASPBERRY
    • WARM SAND
      WARM SAND
    • Iced Grey
      Iced Grey
    • Cornflower Lilac
      Cornflower Lilac
    Pashmina Stole

    $150

    • Star Intarsia
      Star Intarsia
    • Heather Sky Lovely
      Heather Sky Lovely
    Relaxed Split Hem Sweater

    $120 to $125

    • Soft Green Leaf
      Soft Green Leaf
    • Lilac Star Print
      Lilac Star Print
    Cashmere Printed Cardigan

    $199

    • Black
      Black
    • Burgundy
      Burgundy
    Soft Pleat Skirt

    $120

    • Navy/ Pale Pink
      Navy/ Pale Pink
    Cotton Tape Trim Top

    $99

    • Lilac Check
      Lilac Check
    • Navy Check
      Navy Check
    • Pale Blue Check
      Pale Blue Check
    Ultra Soft Wool Scarf

    $90

    • Lilac Texture
      Lilac Texture
    • Bright Turquoise
      Bright Turquoise
    • Dog Tooth
      Dog Tooth
    Wool Pencil Skirt

    $130

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Sweater

    $150

    • PALE BLUE
      PALE BLUE
    • Ivory
      Ivory
    Silk Satin Blouse

    $160

    • Fern Green
      Fern Green
    • Flamingo Pink
      Flamingo Pink
    • Rich Coral
      Rich Coral
    • Heather Dove
      Heather Dove
    • Blue Mist
      Blue Mist
    • Heather Lilac
      Heather Lilac
    Turtle Neck Curved Hem Sweater

    $150

    • Printed Floral
      Printed Floral
    • Blue Star Print
      Blue Star Print
    • Botanical Floral
      Botanical Floral
    • Bloom Floral Print
      Bloom Floral Print
    Ultra Soft Printed Scarf

    $80

    • Spring Peach
      Spring Peach
    • Soft White
      Soft White
    • Black
      Black
    • Navy
      Navy
    • Soft Oyster
      Soft Oyster
    • SOFT COBALT
      SOFT COBALT
    • Limeade
      Limeade
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere Slim Fit V Neck Sweater

    $160 to $175

    • Mid Wash
      Mid Wash
    • Indigo
      Indigo
    • Grey Denim
      Grey Denim
    • Black
      Black
    • White
      White
    • Pale Grey
      Pale Grey
    Slim Leg Jean

    $99

    • Black
      Black
    • Navy
      Navy
    • Spring Blue
      Spring Blue
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    • Cornflower Lilac
      Cornflower Lilac
    Cashmere V Neck Cardigan

    $170 to $175

    • Navy/ White Spot
      Navy/ White Spot
    Jersey Swing Tunic

    $115

    • SAPPHIRE BLUE
      SAPPHIRE BLUE
    • White
      White
    Jersey Swing Tunic

    $110

    • Navy Multi Spot
      Navy Multi Spot
    Jersey Gathered Cuff Wrap Top

    $85

    • Soft White
      Soft White
    • Black
      Black
    • Heather Sky
      Heather Sky
    • Emerald
      Emerald
    • Heather Peach
      Heather Peach
    • Soft Walnut
      Soft Walnut
    Cashmere Cropped Cardigan

    $150

Check out our styles for the new season

Ready to update your closet with timeless and gorgeous pieces? Perhaps you want to try something new, or maybe you’re already in love with a Pure Collection piece. Whatever the reason, our new season styles are ready for you.

Finding something to suit your style is easy with our new collection of silk shirts, cashmere cardigans and comfortable boots.

We’ve got new styles and exquisite fabrics to inspire your outfits this season. This is a result of tirelessly working to provide you with the finest of cashmeres and lovely fabrics. Take a look at the beautiful detail added to everyday classics, statement prints and colors that pop in our bold pieces.

Layering is definitely in style, and you can jump on this trend in a brand new cashmere cardigan or sweater. Slip on a pair of Pure shoes to walk with style, and pair every outfit with one of our accessories to finish it off. Closet staples like dresses, skirts, tops and t-shirts are all available in a variety of styles to refresh your look.

Our clothing is one-of-a-kind, and you won’t see our most recent looks anywhere else.

Pure Loves