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The Archive
Need more inspiration? Deleve into our archive of style edits, fashion tips and advice.
The Archive
Need more inspiration? Deleve into our archive of style edits, fashion tips and advice.
The Archive
Need more inspiration? Deleve into our archive of style edits, fashion tips and advice.
Archive Introduction
Summer Neutrals

Summer Neutrals

Master the art of minimal dressing with ruffle cuff sweaters, classic cotton tanks, textured T-shirts and elegantly embroidered shirts.

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Sharron Goodyear's Holiday Picks

Sharron Goodyear's Holiday Picks

In need of holiday style inspiration? We’ve got a stunning selection of outfit options to showcase for every occasion.

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Summer VIP Event

Summer VIP Event

Our exciting Summer VIP launch event welcomed a number of exciting names and familiar faces at our Northcote Road Store in London.

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Love Linen

Love Linen

With warmer weather on the horizon, there’s no better time to update your wardrobe than with the luxury of linen.

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Earn Your Stripes

Earn Your Stripes

Discover a stripe that works for you, with our luxurious line-up of refreshing shades and signature designs, dominating your wardrobe as an undisputed style staple.

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The Frida Story

The Frida Story

With summer on the horizon- embrace free-flowing florals, statement stripes and mosaic motifs: These featured altogether, unmistakably evoke the essence of one person only, Frida Kahlo.

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The Coral Edit

The Coral Edit

Heat up your summer wardrobe with a lively selection of zesty oranges, rich corals and pastel shades that provide a striking statement as part of any outfit.

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Destination Dresses

Destination Dresses

Introducing this season’s go-to style solutions to all-weather dressing with an elegant edit of stylish dresses sure to stand the test of time.

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Summer Blues

Summer Blues

Discover the standout shade of the season and shop our recent collection of summer blue essentials.

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Summer 2019 Lookbook
Perfect Paisley

Perfect Paisley

Update your core wardrobe with one of our paisley infused cover-ups, classically combining a dressed down feel with effortless style.

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Blooming Marvelous

Blooming Marvelous

The most anticipated spring event of the year is finally here! – The RHS Chelsea Flower Show. Here you'll find a wealth of beautiful botanicals, and luscious landscapes, ready to inspire your seasonal wardrobe as floral inspired palettes are springing up everywhere this season.

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The Resort Edit

The Resort Edit

Holiday season is fast-approaching! With the talk of travel in the air, discover our collection of resort-ready pieces, transporting a bold infusion of vibrant colours, statement prints and flawless silhouettes into your suitcase assortment; giving you the much-needed briefing to sail through the summer in cruise-worthy style.

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Must Have Materials

Must Have Materials

Embrace our key pieces of the season, delicately crafted in distinctive designs in a variety of From 100% cashmere, sumptuous silks, luxurious linens to jersey essentials that transition the seasons seamlessly in your work to weekend wardrobe.

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Let’s Get Botanical

Let’s Get Botanical

Turn over a new leaf this season as botanical blooms and fabulous foliage spring up across all elements of our exotic collection.

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Parma Violet

Parma Violet

This season’s spring styles take inspiration from beautiful lilac shades and contemporary designs. Our new-season round-up of elegant essentials welcome silk printed shirts, cashmere cardigans, and stylish sweaters embracing classic styles and statement designs.

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International Women's Day

International Women's Day

In celebration of International Women’s Day, we are feeling a true sense of pride here at Pure HQ, as we are delighted to have an incredible female workforce full of inspiring women who empower and nurture extraordinary talents, regardless of gender.  #BALANCEFORBETTER

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The Gift of Cashmere

The Gift of Cashmere

This mother’s day, make the amazing women in your life feel truly special and let them know how much you care with the classic gift of cashmere, evoking an abundance of feel-good textures with every wear.

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Spring Revival

Spring Revival

It’s time to refresh your wardrobe with our contemporary collection of irresistible shades, playful prints and resort-ready pieces. We’ve rounded up our favourite outfit essentials so you can get a head-start on spring with our hand-picked guide to switching up your style this season.

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Spring 2019 Lookbook
TAKE A LOOK
Spring 2019 Lookbook
TAKE A LOOK
Spring 2019 Lookbook
TAKE A LOOK
Inspire - full width 3
Little Pure

Little Pure

Discover our sumptuously soft selection of babywear essentials; from adorable cable knit blankets, cosy cashmere booties to ultra-stylish sweaters. Exquisitely crafted in a selection of gorgeous styles, our beautiful everyday investment pieces promises to answer all tiny wardrobe dilemmas, whatever the occasion.

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Valentine’s Day

Valentine’s Day

Valentine’s Day- Not only has it inspired Shakespearean dramas, endless love songs, and romantic novels; it has also infiltrated the fashion industry in a flourish of dreamy designs and lustful pallets. Discover our wow-worthy edit of staples, ensuring you breeze through the day, in a stylish fashion.

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Everyday Essentials

Everyday Essentials

Discover our ultra-versatile selection of essentials forming the perfect base for a many-a-stylish look. From Jersey staple pieces, luxury linen t-shirts to cashmere classics, we have the much-needed additions to your favourite everyday outfits.

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Happy New You

Happy New you! Transition into the new season in seamless style, from classic cable sweaters to beautiful blouson dresses. Discover our stunning collection of wardrobe essentials exclusively here.

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A Guide To Copenhagen

A Guide To Copenhagen

Home to iconic, modern architecture, contemporary culinary and the 'happiest people on Earth', Copenhagen was the perfect place for our spring catalogue shoot. Inspired by the Scandi lifestyle, we've put together a definitive guide on what to see, do, eat and wear in Denmark's must-see capital.

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Staff Picks

Staff Picks

Want to know what goes on behind the scenes at Pure Collection? We asked some stylish members from our team to tell us everything you need to know. Read on to find out about daily life at the Pure Collection head office, what they love most about Harrogate, the wonderful spa town we are based in, and most importantly their favourite piece from our new collection.

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What Is Cashmere?

What Is Cashmere?

Luxury, premium, sumptuous... these three words are synonymous with cashmere. But what is cashmere? Why is cashmere so expensive? What makes cashmere so special?

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Spring has sprung in York store!

Spring has sprung in York store!

Earlier this year, our stunning spring launch event took place at our local York store where we welcomed a variety of exciting names through our doors, to name a few, Scott Henshall, Angela Horner and Safia Shaikh.

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We Love: The Washed Velvet Jean

We Love: The Washed Velvet Jean

Discover how best to work the season's most tactile trend into your everyday wardrobe- Cleverly designed, super-flattering and wonderful to wear - it's no surprise that our gorgeous velvet jeans are a true forever favourite.

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Cashmere is Always a Bright Idea
your new season wardrobe de-colour coded
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Cashmere is Always a Bright Idea
your new season wardrobe de-colour coded
SHOP THE EDIT
Sample - Chairs 2
The Menswear Edit

The Menswear Edit

Get ahead with the new essentials you don’t have (yet)

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Organic Cashmere

Organic Cashmere

We are delighted to able to introduce organic cashmere with this exceptionally natural new collection.

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Shimmer & Shine

Shimmer & Shine

Pure Collections 2018 shimmer and shine collection has arrived! Bringing with it a sophisticated range of stylish pieces for any festive occasions this Christmas.

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The Autumn Edit

The Autumn Edit

Seamlessly transition your style with Pure’s key pieces to wear now and into the new season. It’s just what your wardrobe ordered…

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Modern Tailoring

Modern Tailoring

Rethinking your Monday to Friday style? We’ve got your sartorial progression sorted with this season’s hero pieces.

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Modern Heritage

Modern Heritage

A modern interpretation of British heritage style.

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