Master the art of minimal dressing with ruffle cuff sweaters, classic cotton tanks, textured T-shirts and elegantly embroidered shirts.
SHOP THE COLLECTION
In need of holiday style inspiration? We’ve got a stunning selection of outfit options to showcase for every occasion.
Our exciting Summer VIP launch event welcomed a number of exciting names and familiar faces at our Northcote Road Store in London.
With warmer weather on the horizon, there’s no better time to update your wardrobe than with the luxury of linen.
Discover a stripe that works for you, with our luxurious line-up of refreshing shades and signature designs, dominating your wardrobe as an undisputed style staple.
With summer on the horizon- embrace free-flowing florals, statement stripes and mosaic motifs: These featured altogether, unmistakably evoke the essence of one person only, Frida Kahlo.
Heat up your summer wardrobe with a lively selection of zesty oranges, rich corals and pastel shades that provide a striking statement as part of any outfit.
Introducing this season’s go-to style solutions to all-weather dressing with an elegant edit of stylish dresses sure to stand the test of time.
Discover the standout shade of the season and shop our recent collection of summer blue essentials.
Update your core wardrobe with one of our paisley infused cover-ups, classically combining a dressed down feel with effortless style.
The most anticipated spring event of the year is finally here! – The RHS Chelsea Flower Show. Here you'll find a wealth of beautiful botanicals, and luscious landscapes, ready to inspire your seasonal wardrobe as floral inspired palettes are springing up everywhere this season.
Holiday season is fast-approaching! With the talk of travel in the air, discover our collection of resort-ready pieces, transporting a bold infusion of vibrant colours, statement prints and flawless silhouettes into your suitcase assortment; giving you the much-needed briefing to sail through the summer in cruise-worthy style.
Embrace our key pieces of the season, delicately crafted in distinctive designs in a variety of From 100% cashmere, sumptuous silks, luxurious linens to jersey essentials that transition the seasons seamlessly in your work to weekend wardrobe.
Turn over a new leaf this season as botanical blooms and fabulous foliage spring up across all elements of our exotic collection.
This season’s spring styles take inspiration from beautiful lilac shades and contemporary designs. Our new-season round-up of elegant essentials welcome silk printed shirts, cashmere cardigans, and stylish sweaters embracing classic styles and statement designs.
In celebration of International Women’s Day, we are feeling a true sense of pride here at Pure HQ, as we are delighted to have an incredible female workforce full of inspiring women who empower and nurture extraordinary talents, regardless of gender. #BALANCEFORBETTER
This mother’s day, make the amazing women in your life feel truly special and let them know how much you care with the classic gift of cashmere, evoking an abundance of feel-good textures with every wear.
It’s time to refresh your wardrobe with our contemporary collection of irresistible shades, playful prints and resort-ready pieces. We’ve rounded up our favourite outfit essentials so you can get a head-start on spring with our hand-picked guide to switching up your style this season.
Discover our sumptuously soft selection of babywear essentials; from adorable cable knit blankets, cosy cashmere booties to ultra-stylish sweaters. Exquisitely crafted in a selection of gorgeous styles, our beautiful everyday investment pieces promises to answer all tiny wardrobe dilemmas, whatever the occasion.
Valentine’s Day- Not only has it inspired Shakespearean dramas, endless love songs, and romantic novels; it has also infiltrated the fashion industry in a flourish of dreamy designs and lustful pallets. Discover our wow-worthy edit of staples, ensuring you breeze through the day, in a stylish fashion.
Discover our ultra-versatile selection of essentials forming the perfect base for a many-a-stylish look. From Jersey staple pieces, luxury linen t-shirts to cashmere classics, we have the much-needed additions to your favourite everyday outfits.
Happy New you! Transition into the new season in seamless style, from classic cable sweaters to beautiful blouson dresses. Discover our stunning collection of wardrobe essentials exclusively here.
Home to iconic, modern architecture, contemporary culinary and the 'happiest people on Earth', Copenhagen was the perfect place for our spring catalogue shoot. Inspired by the Scandi lifestyle, we've put together a definitive guide on what to see, do, eat and wear in Denmark's must-see capital.
Want to know what goes on behind the scenes at Pure Collection? We asked some stylish members from our team to tell us everything you need to know. Read on to find out about daily life at the Pure Collection head office, what they love most about Harrogate, the wonderful spa town we are based in, and most importantly their favourite piece from our new collection.
Luxury, premium, sumptuous... these three words are synonymous with cashmere. But what is cashmere? Why is cashmere so expensive? What makes cashmere so special?
Earlier this year, our stunning spring launch event took place at our local York store where we welcomed a variety of exciting names through our doors, to name a few, Scott Henshall, Angela Horner and Safia Shaikh.
Discover how best to work the season's most tactile trend into your everyday wardrobe- Cleverly designed, super-flattering and wonderful to wear - it's no surprise that our gorgeous velvet jeans are a true forever favourite.
Get ahead with the new essentials you don’t have (yet)
We are delighted to able to introduce organic cashmere with this exceptionally natural new collection.
Pure Collections 2018 shimmer and shine collection has arrived! Bringing with it a sophisticated range of stylish pieces for any festive occasions this Christmas.
Seamlessly transition your style with Pure’s key pieces to wear now and into the new season. It’s just what your wardrobe ordered…
Rethinking your Monday to Friday style? We’ve got your sartorial progression sorted with this season’s hero pieces.
A modern interpretation of British heritage style.