Style Hub

Our fashion hub packed with style tips and advice

  1. Knits For Now

    Knits For Now

    Written By Pure Collection

    Give your knitwear a new season refresh with our exclusive edit.

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  2. Super. Natural.

    Super. Natural.

    Written By Pure Collection

    This season, we're embracing all things natural.

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  3. The Look Of Love

    The Look Of Love

    Written By Pure Collection

    Whether you're spending it with friends, your other half or you're going solo, we've got everything you need for that all important date...

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  4. The 2017 Travel Hotlist

    The 2017 Travel Hotlist

    Written By Pure Collection

    Whether it's for a day, week or a month, plan your escape here… 

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  5. Embrace The January Blues

    Embrace The January Blues

    Written By Pure Collection

    Take advantage of this season's go-to shade with our tips and tricks.

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  6. Ready For Something New?

    Ready For Something New?

    Written By Pure Collection

    Inspired by the catwalks, our new collection is Pure modern style at its best.

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  7. Our Autumn/Winter Collection

    Our Autumn/Winter Collection

    Written By Pure Collection

    Truly embrace your love of cashmere this winter with our new collection. 

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  8. Luxury Gifts For Her

    Luxury Gifts For Her

    Written By Pure Collection

    Looking for her perfect present? Then look no further, Pure Collection is here to help!

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  9. 3 Ways To Wear: The Roll Neck Jumper

    3 Ways To Wear: The Roll Neck Jumper

    Written By Pure Collection

    We show you how to style this season's hero three ways...

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  10. …And Relax!

    …And Relax!

    Written By Pure Collection

    Our resident cashmere addict Lily gives her top tips on what to wear around the home this winter.

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  11. Tricky Transition Dressing

    Tricky Transition Dressing

    Written By Pure Collection

    Our resident cashmere addict Lily gives her top tips on tricky transition dressing.

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  12. Our Top 10 Fall Picks

    Our Top 10 Fall Picks

    Written By Pure Collection

    Fall in love with our new season favourites.

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  13. Holidays Are Here

    Holidays Are Here

    Written By Pure Collection

    Our resident cashmere addict Lily gives her top tips on perfect holiday dressing.

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  14. The Outdoor Event Dressing Dilemma

    The Outdoor Event Dressing Dilemma

    Written By Pure Collection

    Our resident cashmere addict Lily gives her top tips on dressing for outdoor summer events.

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  15. Wear It Your Way | Valentine's Day

    Wear It Your Way | Valentine's Day

    Written By Pure Collection

    Love is in the air, and in our wardrobe. Switch one key piece to a stunning red, for a chic and striking valentines outfit.

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  16. White Out | Snow Day Chic

    White Out | Snow Day Chic

    Written By Pure Collection

    Survive storm Jonas with our top cashmere picks to keep you stylish while you’re snowed in.

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  17. 3 Ways To Wear Monochrome

    3 Ways To Wear Monochrome

    Written By Pure Collection

    Nothing says effortless, timeless elegance quite like monochrome. For a sophisticated seasonal update, simply switch one key piece to a sensational new...

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  18. 3 Simple Ways To Detox Your Wardrobe

    3 Simple Ways To Detox Your Wardrobe

    Written By Pure Collection

    How many times have you uttered the phrase “I have nothing to wear”? Well no more, organise your wardrobe like a pro and never be left without...

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  19. New Colours To Dye For

    New Colours To Dye For

    Written By Pure Collection

    It may be cold and grey outside but there’s no need for your wardrobe to be. This season we’ve captured some exquisite new shades for you...

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  20. New Year New Wardrobe

    New Year New Wardrobe

    Written By Pure Collection

    We’re getting ready for 2016 with a selection of new cashmere shapes and beloved wardrobe favourites. Whether you’re looking for Spring’s...

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  21. Helen's Live Chat catch up

    Helen's Live Chat catch up

    Written By Pure Collection

    Miss our live chat with Buying Director, Helen? Don't worry you can catch up with our favourite #ask pure questions here

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  22. Martin's Live Chat catch-up

    Martin's Live Chat catch-up

    Written By Pure Collection

    Miss our live chat with Head of Design, Martin Parker? Don't worry you can catch up with our favourite #askpure design questions here

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  23. Camel & Denim: This season’s perfect partners

    Camel & Denim: This season’s perfect partners

    Written By Pure Collection

    Whether you’re dressing up for date night or spending the day with friends we think camel and denim is the perfect colour combination for a polished,...

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  24. 3 easy ways to wear a scarf

    3 easy ways to wear a scarf

    Written By Pure Collection

    Dress up a plain outfit or tone down a busy print – get the accessories right and your outfit will be memorable for all the right reasons. Discover...

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  25. How to choose the perfect coat

    How to choose the perfect coat

    Written By Pure Collection

    The perfect coat must deliver on style, warmth, longevity and versatility. A lot to pack into one piece we know, so here are our tips on how to find the...

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  26. New Season Knits To Wear Now

    New Season Knits To Wear Now

    Written By Pure Collection

    Impatience is a virtue. Look to the new season with a capsule wardrobe of key knits from our new arrivals which can be worn now and layered later.

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  27. Pure Cashmere Weights

    Pure Cashmere Weights

    Written By Pure Collection

    Our three cashmere weights illustrate the pure versatility of our cashmere. Superfine, Signature or Gassato – find the perfect cashmere for you.

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  28. 7 new-season refreshers

    7 new-season refreshers

    Written By Pure Collection

    Nothing says new season quite like an injection of fresh colours into your wardrobe. Here’s what you should know…

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  29. The New Biker Jacket

    The New Biker Jacket

    Written By Pure Collection

    Style it up or down, the biker jacket is an autumn investment piece you’ll be mad to miss.

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  30. CHECKS: How to style them like an expert

    CHECKS: How to style them like an expert

    Written By Pure Collection

    Bold, versatile and sophisticated, checks can easily and instantly update your wardrobe this season, and styling them just became super simple

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