Style Hub

Our fashion hub packed with style tips and advice

  1. Trend Edit: Primary Pop

    Trend Edit: Primary Pop

    Written By Pure Collection

     Add a splash of colour to your look with our vibrant cashmere sweaters and ponchos edit...

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  2. Best Sellers: Our Customer Favourites

    Best Sellers: Our Customer Favourites

    Written By Pure Collection

    Pure Collection presents our best selling pieces. Our edit is refreshed weekly, so make sure you snap up your favourites before they're gone.

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  3. Destination: Dresses

    Destination: Dresses

    Written By Pure Collection

    Dress the part this summer with our new season dresses. From chic cold-shoulder options to look-at-me maxi dresses, we're taking your style to great lengths...

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  4. Trend Edit: Earn Your Stripes

    Trend Edit: Earn Your Stripes

    Written By Pure Collection

    This season Pure Collection is offering a sophisticated take on stripes. From premium jersey to our luxury gassato cashmere sweaters, we've refreshed...

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  5. Inspiration: A Bright Idea - Do Ho Suh Exhibition

    Inspiration: A Bright Idea - Do Ho Suh Exhibition

    Written By Pure Collection

    As part of our Inspiration series, we visit Do Ho Suh's most-talked about exhibition yet - Passages at London's Victoria Miro Gallery.

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  6. What To Wear Now: Long Weekend Edition

    What To Wear Now: Long Weekend Edition

    Written By Pure Collection

    Whether you're flying to an exotic destination, or you're brunching with friends, we've got your long weekend covered with our What To Wear Now edit.

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  7. Trend Edit: Feeling Floral

    Trend Edit: Feeling Floral

    Written By Pure Collection

    Why not make your new season wardrobe blossom by experimenting with bold new florals?

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  8. Trend Edit: Prints Please

    Trend Edit: Prints Please

    Written By Pure Collection

    Turn heads this summer with our prints trend edit. From tropical palms to must-have mosaics, what's your favorite print?

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  9. My Mother Taught Me...

    My Mother Taught Me...

    Written By Pure Collection

    In honour of Mother's Day, our staff at Pure Collection pay homage to the lady we love the most by sharing her words of wisdom...

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  10. What To Wear Now: Vacation Edition

    What To Wear Now: Vacation Edition

    Written By Pure Collection

    Whether you're jetting off to far away lands, or your simply having a staycation, we've got your vacation wardrobe sorted with our exclusive What...

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  11. Pure Linen, All Ways

    Pure Linen, All Ways

    Written By Pure Collection

    It's the perfect vacation solution. We show you how to wear this season's key fabric; luxurious linen…

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  12. Fashion Week Trends To Try Now

    Fashion Week Trends To Try Now

    Written By Pure Collection

    Get ahead for Fall/Winter with our Fashion Week trends to try now edit.

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  13. Women Who Inspire: Christina Noble

    Women Who Inspire: Christina Noble

    Written By Pure Collection

    To celebrate International Women's Day, we're honouring one woman who has inspired us - Christina Noble. Read Christina's story here.

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  14. The Perfect Pancakes

    The Perfect Pancakes

    Written By Pure Collection

    Indulge yourself this Pancake Day with our delicious American pancakes recipe!

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  15. Knits For Now

    Knits For Now

    Written By Pure Collection

    Give your knitwear a new season refresh with our exclusive edit.

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  16. Super. Natural.

    Super. Natural.

    Written By Pure Collection

    This season, we're embracing all things natural.

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  17. The Look Of Love

    The Look Of Love

    Written By Pure Collection

    Whether you're spending it with friends, your other half or you're going solo, we've got everything you need for that all important date...

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  18. The 2017 Travel Hotlist

    The 2017 Travel Hotlist

    Written By Pure Collection

    Whether it's for a day, week or a month, plan your escape here… 

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  19. Embrace The January Blues

    Embrace The January Blues

    Written By Pure Collection

    Take advantage of this season's go-to shade with our tips and tricks.

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  20. Ready For Something New?

    Ready For Something New?

    Written By Pure Collection

    Inspired by the catwalks, our new collection is Pure modern style at its best.

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  21. Our Autumn/Winter Collection

    Our Autumn/Winter Collection

    Written By Pure Collection

    Truly embrace your love of cashmere this winter with our new collection. 

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  22. Luxury Gifts For Her

    Luxury Gifts For Her

    Written By Pure Collection

    Looking for her perfect present? Then look no further, Pure Collection is here to help!

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  23. 3 Ways To Wear: The Roll Neck Jumper

    3 Ways To Wear: The Roll Neck Jumper

    Written By Pure Collection

    We show you how to style this season's hero three ways...

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  24. …And Relax!

    …And Relax!

    Written By Pure Collection

    Our resident cashmere addict Lily gives her top tips on what to wear around the home this winter.

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  25. Tricky Transition Dressing

    Tricky Transition Dressing

    Written By Pure Collection

    Our resident cashmere addict Lily gives her top tips on tricky transition dressing.

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  26. Our Top 10 Fall Picks

    Our Top 10 Fall Picks

    Written By Pure Collection

    Fall in love with our new season favourites.

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  27. Holidays Are Here

    Holidays Are Here

    Written By Pure Collection

    Our resident cashmere addict Lily gives her top tips on perfect holiday dressing.

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  28. The Outdoor Event Dressing Dilemma

    The Outdoor Event Dressing Dilemma

    Written By Pure Collection

    Our resident cashmere addict Lily gives her top tips on dressing for outdoor summer events.

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  29. Wear It Your Way | Valentine's Day

    Wear It Your Way | Valentine's Day

    Written By Pure Collection

    Love is in the air, and in our wardrobe. Switch one key piece to a stunning red, for a chic and striking valentines outfit.

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  30. White Out | Snow Day Chic

    White Out | Snow Day Chic

    Written By Pure Collection

    Survive storm Jonas with our top cashmere picks to keep you stylish while you’re snowed in.

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