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Written By Pure Collection on the

Inspired by the catwalks, our new collection is Pure modern style at its best.

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Trend: Think Pink

This season, we're thinking pink. Featured on the runways of Bottega Veneta, Valentino and Balenciaga, this vibrant colour will ensure that all eyes on are you. 

Your Key Pieces: Think Pink

Make a statement in our bold boyfriend sweater. Layer it over our washed silk blouse for a tailored edge. Still feeling those winter chills? Wrap up warm with our fringe trim cardigan or our drape neck gassato sweater.

Trend: Earn Your Stripes

Channel the Parisian way by investing in this season's statement stripes.  Inspired by Altuzarra and Haider Ackerman, our best sellers have had a seasonal refresh and show that this versatile print can be dressed up or down.

Your Key Pieces: Earn Your Stripes

Elevate off-duty  style by layering our gassato rib longline cardigan over a jersey tee. Master the popular  tailored trend with our washed silk blouse, or give your look a new lease of life with our funnel neck top. Relaxed style has never been so easy.

Trend: All White

Give your new season style a minimalistic edge with our range of white wardrobe staples, as seen on  the catwalks of Dior and Paco Rabanne. From premium jersey to sublime silk, we've got you covered.  

Your Key Pieces: All White

Give your wardrobe basics a premium refresh with our topline jersey such as our slash neck top. Our washed silk blouse in ivory is a classic staple which can be dressed for any occasion, and if you're looking to give your look a modern edge, our frill sleeve shirt is sure to enhance your silhouette.

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