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Trend Edit: Feeling Floral

Written By Pure Collection on the

Why not make your new season wardrobe blossom by experimenting with bold new florals?


the best of the bunch

Victoria Beckham SS17

Victoria Beckham, Miu Miu and Alexander McQueen adorned the catwalks with an eye-popping bouquet of florals. From co-ordinating sets to delicate embroidery, the floral trend has had a new season make-over.

freshly pickec, just for you

Shake up your summer wardrobe with our floral picks, just for you. Exude elegance with our feminine notch blouse, dressed up or down, this statement blouse creates a relaxed silhouette that still captures the fluidity of our pure silk pieces.

Dress for any occasion with our laundered linen embroidered dress. Featuring delicate florals in an orange-pink palette, this luxury linen dress can get you beach ready in seconds. 


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