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Our Story

For the innately stylish to the style influenced, the colour confident to the nuanced neutrals, whether you're a trendsetter or a trend follower, it’s cashmere for you, your way.


True style makes looking impeccably dressed utterly effortless - and nothing gives you more confidence than premium cashmere that looks as good as it feels – that’s where we come in! Pure cashmere, your style.

 

Discover our new-season collection of fresh new shapes, elegant colourways and rich textures, and find out what some of our fabulous influencers and expert fashion bloggers have to say about their favourite Pure Collection pieces!

Our cashmere your way collection offers a combination of luxury and longevity with endlessly chic outfit options that work for every setting. 


Our cashmere your way collection offers a combination of luxury and longevity with endlessly chic outfit options that work for every setting. Whilst staying warm and effortlessly stylish, cashmere always promises to cocoon you in pure comfort. From elegant cashmere cover-ups to easy pull-on sweaters, our cashmere sweaters offer the perfect fit in a choice of sizes and styles for every occasion.

Designed with you in mind, our cashmere is offered in a wide choice of shades. Each of our colours has its own unique vibrancy to suit any skin tone from cool to warm to clear. learn about your colours and find the shades that suits you and bring out the very best in your own natural colouring below.

Share your favourite cashmere style for the chance to be featured online using the hashtag #CashmereMyWay