Free Shipping on orders over $150
Hassle Free Returns
Our Story
BLOOMING MARVELLOUS
How to dress for the Chelsea Flower Show in floral fashion
BLOOMING MARVELLOUS
How to dress for the Chelsea Flower Show in floral fashion
BLOOMING MARVELLOUS
How to dress for the Chelsea Flower Show in floral fashion
chelsea flower show blog 1

The most anticipated spring event of the year is finally here! – The RHS Chelsea Flower Show. Here you'll find a wealth of beautiful botanicals, and luscious landscapes, ready to inspire your seasonal wardrobe as floral inspired palettes are springing up everywhere this season.

However, when determining what to wear for this flower-filled day there are potential complications to consider when planning your finished outfit. An effortless yet stylish ensemble is a difficult combination to achieve as this event doesn't have an official dress code. The unpredictable climate of the British weather is a fundamental fashion factor to take into account as the end of May is open to a whirlpool of ever-changing climates.

Thankfully, here at Pure, we have your dressing dilemmas sorted, with our hand-picked collection of beautiful wardrobe essentials, helping you blossom into full bloom this season and avoid countless style stumbling blocks and last minute-outfit changes. We pride ourselves on specialising in the colour of cashmere as each of our uniquely crafted garments have their own unique name and colour. Embrace gorgeous heather bluebells, hibiscus pinks, perfect peaches, radiant reds, soft whites and limeade tones, extracted from gorgeous palettes of floral shades you can pair with anything.

BEAUTIFUL BLUEBELLS
BEAUTIFUL BLUEBELLS
BEAUTIFUL BLUEBELLS
chelsea flower show blog 2

Our soft and light heather blue Textured Rib Sweater radiates rich blues and deep violet shades.

STYLE WITH...

HEAVENLY HIBISCUS
HEAVENLY HIBISCUS
HEAVENLY HIBISCUS
chelsea flower show blog 3

In a classic cashmere style promises to add a pop of colour to any outfit.

STYLE WITH...

PEACH PERFECT
PEACH PERFECT
PEACH PERFECT
chelsea flower show blog 4

Our beautifully soft heather peach Cashmere Crew adds a delicate touch of femininity to any outfit.

PEACHY KEEN...

MARVELOUS MARIGOLDS
MARVELOUS MARIGOLDS
MARVELOUS MARIGOLDS
chelsea flower show blog 5

Our swing cardigan in limeade is inspired by spring marigolds but is perfect for summer days.

STYLE WITH...

POP IN POPPY
POP IN POPPY
POP IN POPPY
chelsea flower show blog 6

With the elegant silhouette of our Relaxed V neck Sweater in Spring Red, an ultra stylish investment which will hold its own against all of nature’s hues.

STYLE WITH...

BEAUTIFUL BLOSSOM
BEAUTIFUL BLOSSOM
BEAUTIFUL BLOSSOM
chelsea flower show blog 7

Our soft white Cashmere Cropped Cardigan evokes the delicate shades of blossom and is the ideal light-weight cover up for those cooler summer days.

WONDERFUL WHITES...