Home to iconic, modern architecture, contemporary culinary and the 'happiest people on Earth', Copenhagen was the perfect place for our spring catalogue shoot. Inspired by the Scandi lifestyle, we've put together a definitive guide on what to see, do, eat and wear in Denmark's must-see capital.
Stretching from Kongens Nytorv to the harbour front just south of the Royal Playhouse, Nyhavn boasts the vibrant, colourful houses that Copenhagen is most famous for. Built between 1670-1673 under the reign of King Christian V, Nyhavn is a transport canal between the town centre and the harbour. The perfect backdrop for photographers, it's no wonder why Nyhavn is a hotspot for both tourists and locals alike.
Explore Nyhavn in style with our stunning Capri trousers, the perfect outfit enhancement for when the temperature drops that can be beautifully teamed with our laundered linen sleeveless top, in a shell coral or white shad. Alternatively, discover our simple but sophisticated cotton tank top, an off-duty alternative to dressing, cut to give a flattering silhouette you can showcase for any occasion.
Completed in the 18th century, Our Saviour is one of Denmark's most famous churches. Comprising of a twisted spire with an external winding case of 400 steps, it offers truly breathtaking views of Copenhagen. A natural treasure, the Church of Our Saviour is the perfect place to start or end your Copenhagen adventure.
Admission: Adults - 35.00 DKK - 45.00 DKK, Copenhagen Card: Free, Children (8-14 Years): 0 DKK- 10.00 DKK
'Copenhagen Is Home To The 'Happiest People On Earth'
Famous for its 90%-100% organic food, Manfreds offers an intimate setting, with a playful approach to creating flavoursome dishes from the local Danish fields. Regarded as to having the 'best steak tartare in Denmark', Manfreds is the perfect place for food lovers.
Add a touch of luxe to your daywear with our Laundered Linen Shirt Dress dress that looks simple yet sophisticated in any setting. Alternatively, for a simpler approach, discover our cashmere ruffle edge cardigan or our cashmere cropped cardigan to add an elegant update to your everyday outfit.
Offering arguably one of the best coffees in Copenhagen, The Coffee Collective aims to deliver an exceptional coffee experience. Relax and soak in the chilled Scandi culture with one of their many hand-brewed black coffees. Or every first Friday of the month, take a tour of their roastery. With four shops located throughout Copenhagen, they're too good not to miss!
Take a boat over or a short cycle journey across the water from Nyhavn to Papiroen (Paper Island). Once the home of the Danish Press, Papireon now showcases lots of delicious street food stalls and spectacular views of the city. From mouthwatering gourmet burgers from Tommi's Burger Joint, to Kodbyens Fiskebar's cool industrial-style fresh seafood, your tastebuds will be spoilt for choice!
Embrace this season's dressed down trend and style it with a pop of colour with our luxuriously lightweight linen jersey collard top, available in three statement shades from white, red coral, t navy. Classic yet casual, you can pair this everyday essential with anything from our city shorts to our linen slim leg cropped trousers, the perfect off duty wardrobe saviour you’ll revisit all year round.
Located in the centre of Copenhagen, the Botanical Gardens is home over 13,000 species of plants - with some of them being near extinction. Covering 10 hectares, this picturesque garden is particularly known for its historical glasshouses - dating as far back as 1874, and is a tranquil spot away from city life.
The Pure creative team travelled to this inspiring city in September for our spring shoot. Follow our journey in our new season catalogue. Request one here.
Have you been to Copenhagen? Join the conversation using #PURECOPENHAGENDAYS on our social media channels.