We go to the ends of the earth to source the finest cashmere for our garments. Well, to Mongolia to be precise. But that’s only the start of the journey. Our goats are tended by local herders, their fibres combed, sorted, dyed, spun and knitted into garments of unsurpassable softness. 40 different hand processes in all. Why do we go to such lengths? It’s so that when you unwrap your Pure parcel, you get more than something to try. You get something to treasure.




The one we’re famous for, beautifully fine and dense, it keeps its shape and works all year round.

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Its gauzy open knit gives an easy lightness to laid-back pieces, and relaxed elegance to polished looks.

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Pure wool with the added luxury of cashmere, for the perfect balance of exquisite softness and versatility.

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our cashmere story

“The world’s finest cashmere, sensibly priced and expertly crafted into beautiful, modern styles to make you feel special and look terrific.”


That was the goal when Nick Falkingham and Adam Holdsworth founded Pure Collection fifteen years ago and it remains at the heart of what we do today.

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our guide to cashmere care

Fabric as special as cashmere deserves some TLC. But it isn't as tricky as you think. Our expert team shows you how to wash and care for your cashmere pieces so you can enjoy them year after year. And our thoughtfully designed care products will give you that helping hand.


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