Discover a casual side to the collection this season. Think easy-chic chinos and simple sweaters, crisp cotton shirts and understated accessories. Effortless luxe for any day of the week.

The Washed Cotton Jacket


Our new soft cotton washed jacket comes in two fresh shades you'll have trouble choosing between. Thoughtfully designed with chic pockets and a super flattering back swing detail, it's an off duty wardrobe saviour you will love wearing.

The Cotton Shirt


Whisper-soft against your skin, this neat cotton voile shirt looks ultra-polished yet feels so cool, light and wearable. It elevates the everyday as it drapes and layers like a dream. In a fresh palette of prints and white, always easy and confident.

The Suede Biker Jacket


The thoughtful detail here is everything with our super-chic suede biker jacket, featuring a contemporary zip and pocket detail. Style it up, dress it down, make it your own.

The Crop Chino


Contemporary and flattering, these cropped chinos work with everything. Practical and strikingly stylish, it’s a lovely rethink and a sophisticated new wardrobe option.

The Relaxed Cotton T-Shirt


This relaxed cotton t-shirt has a gorgeous casual slub texture, super versatile and effortless. In new playful prints, it's the perfect off duty saviour - you'll be wanting more than one.

We want to see your favourite Pure Collection look! Share your photo using the hashtag #MyPureStyle for a chance to be featured on our social media channels.