It's Cashmere Week
 

OUR STORY


Our cashmere is sourced from goats in Mongolia. From the beginning we’ve nurtured relationships with our herders and worked directly with them, so we can ensure superb quality at a price that’s fair and right.

Each one of our cashmere garments undergoes 40 different hand processes and is subject to rigorous quality checks by our own staff before it is packed and shipped.

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SUSTAINABLE CASHMERE

Pure Collection has been at the forefront of sustainable farming since 2008, pioneering a farming programme which tackles the root cause of desertification caused by overgrazing in the Mongolian grasslands. By providing an incentive for herders to feed their goats on a nutritious feed, grazing on ecologically sensitive grasslands is minimised.

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Goat Herder
 

THE PERFECT COLOUR

We dye our cashmere before spinning it into yarn to give unsurpassable softness and a beautiful colour vibrancy.

BE BRIGHT THIS WINTER

 
Be Bright This Winter Style Diary
 
 

MADE WITH LOVE

It takes the fibre of around eight goats to make one Pure Collection sweater, other cashmere companies may only use the fibre from four goats. We like to think this makes our cashmere twice as nice.

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Goats
 

IT'S ALL IN THE DETAIL

For us, small details are a big deal. Some are more obvious than others; an eye-catching cable or a two-tone twist. Others are less so; the length of a sleeve, the dip of a hem. Cashmere that’s beautiful to look at and wonderful to wear.

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ORGANIC CASHMERE

We are delighted to able to introduce organic cashmere with this exceptionally natural new collection.

SHOP THE EDIT

 
Organic Cashmere Style Diary
 
 

CASHMERE FOR EVERY OCCASION

Our cashmere comes in four specially designed weights; signature, purist, gassato and cashmere infused.

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100% Cashmere