We respect your privacy and promise to use any information we hold about you in a safe and responsible way. By shopping with us, you are agreeing to our Privacy Policy, in particular, our use of your information, as outlined below.

We control information we have collected about you that is relevant to your account. This includes:

  • Your purchasing habits with us
  • To verify your identity and that you are least 18 years of age (we cannot sell any goods to you if you are below 18 years of age).

The information we gather on our site falls into two categories: (1) personal information you supply when you become a customer, order, complete a survey, post in a discussion forum, post news articles, or provide your email address, and (2) tracking information collected as you navigate through our site.

1. Personally identifiable information. To use certain features on our site, we ask you to become a registered user. When you do this, we collect personally identifiable information about you such as your name, mailing address, e-mail address, telephone number, user name and password. We may ask you for personal information when you place an order for products or complete a survey. We use this information to process your order, your request or to help improve our site. When personally identifiable information is collected, you will know because you will have to fill out a form.

2. Aggregate information. When you use our site, we may collect tracking information such as your browser type, the type of operating system you use, the domain name of your Internet service provider, and pages visited on the site. None of this information identifies you personally; we collect it for aggregate reporting on site activity.


1. Marketing. We may contact you with promotions we think might interest you, as part of our market research, either by mail, telephone or e-mail.

2. Verification:. The personal information you provide may be used for the purposes of identity verification, credit and risk management, revenue collection, database verification and enhancement.

3. Third Party Marketing: We may share your details with companies whose product or services we think might interest you, either directly or through a data co-operative.Data Co-operatives are companies whose members contribute information about there consumers in exchange for information about other consumers that may be interested in their products.

4.Telephone calls. We randomly monitor an record you calls.this helps to ensure that we provide you with the highest level of services and maintain quality standards. We may also pass information about you to agents services providers and employees to carry out services.In the course of providing such services, we may transfer your personal information outside the European Economic Area to countries where we have a data protection agreement. We will employ appropriate security measure to protect your personal information where this is the case.


To update the information retained about you, please log in.

To protect your privacy and security, we will also verify your identity before granting access or making corrections.

If you want to review or amend your personal details, including your billing and delivery address, this can be reviewed within the My Account section of the website under the Personal Details section.


We will ask you for your email address and /or mobile telephone number so that we can send you an order confirmation and any further delivery information. From time to time Pure Collection will send you special offer and promotions and sms. If you no longer wish to receive these promotions,please click on the unsubscribe link at the bottom of any email or alternatively contact customer services at


From time to time Pure Collection will send you catalogues and promotions by post if you no longer wish to receive postal mailing from us, please email you full name and a Please note that catalogues are printed in advance therefore it can take up to 6 weeks for mailings to cease.


We will never share your email address or phone number. If you have opted in to receive offers in the post from companies who we think may interest you, but no longer wish to receive these mailings, please contact us at


Visiting the Pure Collection website with your browser settings accepting cookies tells us that you want to use our products and services and that you consent to our use of cookies.

We use 'cookies' to store and sometimes to track user information. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive.

Cookies do not tell us e-mail address or other personally identifiable information.

If you don't accept cookies, items in your shopping bag will not be retained should you decide to leave the site and come back at a later time.

You won't be able to order from our site if you don't accept cookies because products will not be stored in your shopping bag.

We use technologies such as cookies to:

  • To store and remember what products are in your online shopping bag.
  • Analyse visitor behaviour (known as 'analytics') so we can improve our website.
  • Ensure any messages, such as a Surveys Invitation, are only shown once per session.
  • To track people across websites and deliver targeted product recommendations.
  • To remember if you are UK or USA site customer so we can automatically send you to the most suitable site.

For more information about cookies and instructions on how to manage or disable cookies see


We currently use third party cookies to allow us to track visitor behaviour and offer certain website services.

If you would like to disable 'third party' cookies, you can turn them off by going to the third party's website and getting them to generate a one-time 'no thanks' cookie that will stop any further cookies being written to your machine. Below are links to the third parties we use:

Google Analytics (for analysing visitor behaviour):
Doubleclick (advertising network):
Peerius (to deliver targeted product recommendations 'alternatives' on product page)
Sub2 (for analysing visitor behaviour and personalisation)
Criteo (advertising network)
PadiAct (email sign up forms)


When you enter our checkout you are taken to a secure page. You can verify the security of your connection to our checkout. When the connection is secure, you will see a closed padlock symbol either besides the url input window at the top of your browser window, or at the bottom of your browser window.

We hold a SSL certificate from Comodo (an established certification authority: ).

Our payment page is hosted by a leading payment provider Verifone (


We maintain a secure process to collect, transmit and store your personally identifiable information. When you provide credit card information, we use secure socket layer (SSL) encryption to protect it.

We urge you to keep your password in a safe place and not to divulge it to anyone. Also remember to log out and close your browser window when you have finished your visit. This ensures that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or Internet cafe.


Address: Pure Collection Ltd, Mowbray House, Mowbray Square, Harrogate, HG1 5AU, England.

Phone: 0344 848 1030 Phone calls may be recorded for training purposes


Registered under the UK Data Protection Act (1998) Registration No: Z7710650.