We can't tell you how thrilled we are to have collaborated with coveted Italian footwear brand Superga to bring you the shoe of the season - the beautiful velvet pump - in three exquisite colours, exclusive to Pure Collection.


Known as 'The People's Shoes of Italy', Superga's fashionable trainers have completed outfits for over 100 years. Their most iconic style - the Superga 2750 - can take you from the city to the beach in comfort and is a firm favourite with celebrities such as Duchess of Cambridge Kate Middleton and red carpet stars Reese Witherspoon and Jennifer Garner.

But where did it all begin?

Founded by Walter Martiny in 1911, the Superga factory, located in the beautiful city of Turin, Italy, began to produce their coveted shoes with vulcanized rubber soles. It was here where the classic Superga 2750 style was born.

Fast forward to 2017, and this established Italian brand has increased its collection with technical sports shoes, rubber rain boots and an ever-growing range of colours and styles including the Superga 2750 Cotu Velvet, sold exclusively at Pure Collection.



Emulating royal style has never been so easy with Superga's White 2750 Classics. The Duchess of Cambridge can often be seen in hers and always styles them oh-so-effortlessly. Whether she's out and about or she's at a royal appointment, these Superga's have no doubt been royally approved.


Get red carpet ready with Superga, loved by A-List actress Reese Witherspoon. Perfect for elevating your daytime looks, these must-have trainers are an all around season staple. Inspired by Reese, why not pair them with jeans and a statement t-shirt? Off-duty chic, tick.


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