Enjoy Free Shipping on all orders
Free Shipping on orders over $150
Hassle Free Returns
Our Story

This mother’s day, make the amazing women in your life feel truly special and let them know how much you care with the classic gift of cashmere, evoking an abundance of feel-good textures with every wear.

Here at Pure, we believe that cashmere is more than just a material. The appeal of cashmere is truly timeless, and we’re forever striving to make our cashmere the softest it can be, opting for only the finest fibres to make you not only look but feel absolutely amazing.

We understand that every woman is different, from a mother, grandmother, auntie or friend - our garments are carefully crafted in a beautiful selection of gorgeous palettes and stylish silhouettes, making them exquisitely unique to every woman’s wardrobe. We asked the fabulous fashion influencer Victoria Jane Morris and her mother what they love about cashmere as they celebrate this important date together.

Get the look

“Quality cashmere never goes out of style, that’s why I love it so much, it’s an everlasting investment that you can purchase with the knowledge that it is sustainable, it isn’t throw away fashion.” - Susie Evans (Victoria Jane Morris’s mother)

When searching for a classic Mother’s Day gift, our collection of hand-picked essentials make the perfect gift for all ages. From light-weight pashmina shawls to comfortable cashmere bed socks, find inspiration from our luxurious guide of gift ideas, for every type of mother.

“The appeal of cashmere is truly timeless - what I wear is a reflection of where I am going and how I am feeling – cashmere really is the perfect solution for elevating both your look and your mood, as its qualities are endless, with its divine softness and indulgently silky feel. It instantly uplifts my outfit with an elegant appeal making me feel instantly polished and poised.” - Victoria Jane Morris

For the important women in your life...

The softness of cashmere is beyond compare, making it the perfect gift this mother’s day, whether her style is effortlessly elegant or easily refined, spoil her with the gift of luxury with our lightweight 100% cashmere sweaters. Expertly crafted to ensure that special woman in your life has an incredible gift she’ll really love wearing for years to come.