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Introducing our iconic collection, encapsulating the beauty and versatility rooted in sixteen years of iconic styles we’ve spent years perfecting. Representing the very essence of who we are, this is a curated collection of timeless pieces with a modern twist, in ten iconic styles designed to make your wardrobe work harder.

Drape yourself in elegance with our Gassato Wrap, perfect for effortless layering and a sumptuously soft staple you can style with anything.





A modern update to the ultimate wardrobe staple, adding subtle elegance to your day to evening wardrobe.


Our update on a softer and more flattering alternative to the classic black biker jacket that can work with all your autumnal outfits.


Discover our wrap dress, in super-soft cashmere guaranteed to go the distance in any wardrobe for an effortlessly chic look you can showcase anywhere.




A silk blouse is an absolute must-have for every woman this season. Channelling effortless elegance in our new season print.


The classic wool Crombie coat is an essential cover-up when it comes to layering your outfit with a signature statement piece, effortlessly elegant inside and out.


A timeless classic with a textured touch, our pencil skirt makes an exciting update on a timeless classic, the midi pencil skirt features a Moon’s tweed exclusive to Pure.


Designed in a new relaxed fit, this polo neck sweater is a relaxed and polished way to complete any look that can be styled with anything.


A contemporary classic, in super-soft cashmere master easy elegance and discover the secret of low-key looks with endless appeal.




The sculpting fit and premium touch of our velvet jeans offer an elevated take on an everyday staple, adding an extra dimension to any outfit.