Introducing our iconic collection, encapsulating the beauty and versatility rooted in sixteen years of iconic styles we’ve spent years perfecting. Representing the very essence of who we are, this is a curated collection of timeless pieces with a modern twist, in ten iconic styles designed to make your wardrobe work harder.
Drape yourself in elegance with our Gassato Wrap, perfect for effortless layering and a sumptuously soft staple you can style with anything.
Our update on a softer and more flattering alternative to the classic black biker jacket that can work with all your autumnal outfits.
Discover our wrap dress, in super-soft cashmere guaranteed to go the distance in any wardrobe for an effortlessly chic look you can showcase anywhere.
The classic wool Crombie coat is an essential cover-up when it comes to layering your outfit with a signature statement piece, effortlessly elegant inside and out.
A timeless classic with a textured touch, our pencil skirt makes an exciting update on a timeless classic, the midi pencil skirt features a Moon’s tweed exclusive to Pure.
Designed in a new relaxed fit, this polo neck sweater is a relaxed and polished way to complete any look that can be styled with anything.
A contemporary classic, in super-soft cashmere master easy elegance and discover the secret of low-key looks with endless appeal.