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Our Story

Exclusive: Everything you need to know about our New Menswear Collection

We catch up with our Head of Design Martin Parker and successful model and entrepreneur Tom Warren from our menswear shoot to discuss what they love about our new collection and discuss their personal style, inspiration and interests.



The meticulous craftsmanship threaded throughout our menswear collection means its superior quality is guaranteed to stand the test of time. Founder Nick Falkingham has never forgotten the feeling of receiving a cashmere sweater from his mother and father when he was a child. He believes that the touch of cashmere is an emotional experience that never goes unappreciated.

At Pure Collection, we believe there’s space in every wardrobe for a beautifully made piece of cashmere as the divine softness and indulgent feel of our sweaters are beyond compare. Embrace our new season menswear collection and discover super-soft sweaters, scarves, gloves and our new Milano blazer. Designed in a classic, hardworking style, our menswear offering is also infused with modern details, including zip-up necklines and colour block patterns. Whatever the occasion our menswear has a style to suit every taste, making the perfect gift for yourself or a loved one guaranteed to transcend the seasons for a style that is truly timeless.


Martin Parker

Martin Parker

Head of Design


How did you get into designing?  

I was always interested in Art and drawing but never really knew how to channel it. I originally wanted to train as a graphic designer but after my art course this gave me a taste of fashion design and I was hooked,  I went on to Epsom school of Art and design and completed a degree in fashion and the rest is history. 


Please can you give us an overview of the new menswear collection?

Cashmere is a beautiful yarn to work with, the best, and I wanted to create a collection that felt contemporary but classic at the same time as cashmere is made to last, so I was conscious of not following trends. It has a masculine edge and the colours were very much inspired by the gorgeous landscapes of the Yorkshire countryside.


Is there a type of man you had in mind when designing this collection?

The type of guy I had in mind was very much a person that loves the city and also the country and spends his time between both, very much like our founder, Nick and myself to certain degree. I like the contrast these two influences have and I came up with a versatile collection that works for both. 


What’s your day to day? 

It’s never the same each day, from concept meetings to discuss the season ahead, inspiration trips to different cities, hosting special events in our stores and of course my favourite bit is sitting quietly sketching and designing the new collection.


Please can you sum up your style in 3 words?

Relaxed, classic and understated


Do you have a personal favourite piece from the collection?

Hard question, but I love the cashmere luxury cable sweater in Cloud as this sums up everything I have just talked about, smart but with a relaxed vibe and looks great with chinos or your favourite jeans. 


Tom Warren

Tom Warren  

Pure Collection Menswear Model


Please can you tell me about yourself? 

I’m 31 years old, originally from Norfolk but have lived in London for the past 10 years. I started modelling at the age of 15 and worked all the way through school and university. In 2012 after university I set up Lock Studios, a photography studio and creative agency based in Shoreditch London. 

How did you get into modelling?

I was 15 years old, on half term and shopping in Covent Garden, when a scout from Models 1 scouted me! Initially I was a little unsure about getting into it, but after chatting with a few family friends in the industry who assured me that Models 1 was a very reputable agency I gave it a go!

What’s your day to day? 

Last year I started working on a new concept restaurant called Wild by Tart, which I set up with former caterers at Lock Studios. When I’m not at the restaurant I’m either at the office at Lock Studios or travelling for modelling shoots. I’m probably abroad about once a week which can get a bit tiring, although I actually find airport lounges quite productive for getting work done and often come up with good ideas when I’m away from the office.  

Do you have a favourite piece from our New Menswear Collection? 

I recently bought the Milano Blazer which is the perfect autumnal utility jacket! I can’t take it off! 

Who inspires you and why?

Since a young age I’ve been fascinated with business and entrepreneurship.  Growing up Bill Gates was always one of the poster boys of the tech industry. What he built at Microsoft is absolutely astonishing, but his subsequent determination to give most of what he made back through charitable organisations is perhaps more inspiring. 

Please can you sum up your style in 3 words?

Understated, Modern, Functional



This season's exclusive collection welcomes sumptuously soft menswear pieces offering endless versatility worth investing in with a premium take on your wardrobe favourites you can revisit all year-round, available now.