Free Shipping on orders over $150
Hassle Free Returns
Our Story

Northcote Road Summer VIP Event

Our exciting Summer VIP launch event and Press Day recently took place at our beautiful Northcote Road store in London, on Thursday 16th of May where we welcomed a number of exciting names and familiar faces. These included fashion and lifestyle bloggers Vanity and Me, Not Dressed as Lamb, Keeping it Fabulous, Eva Ciland, The Style Nurse and stylist and content creator Shining Star _rg.

The store was delightfully decorated by Freddie’s Flowers, in honor of the Chelsea flower show as window displays were furnished with fresh florals, adding extra allure to the stylish surroundings. Influencers networked whilst enjoying delicious afternoon tea, served complete with champagne and suburb refreshments kindly supplied by Bill’s Restaurant, Hotel Chocolat and Bottle Green Drinks.

An exclusive presentation also took place by our Head of Design Martin Parker where our upcoming autumn collection was revealed. Guests also learnt the inspiration behind our recent high summer collection of exotic florals and summer silks.

“I was so impressed with the collection” Laurie,Vanity and Me blog.

Guests were then given a flower demonstration and were gifted with goodie bags packed full of treats courtesy of Caudalie, SpaceNk, Kiehl’s and Biscuiteers.

Go online today and infuse your wardrobe with the spirit of summer with our effortlessly chic and easy-to-wear collection of essentials exclusively at Pure Collection.

Photography: Sharron Goodyear