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Our Story

‘I have never forgotten the feeling I experienced as a child when I recieved the gift of a cashmere sweater...’

Nick Falkingham - Founder / Cashmere Enthusiast

Our Story

Since our beginning in 2002 Pure Collection has become one of the largest direct and online retailers of cashmere in the world. As a company, we work exclusively with our goat herders to ensure superb quality at a price that’s fair and right. Cashmere has always remained at the heart of everything we do.

 

At its most refined, our organic cashmere is created from only the finest fibres with full organic traceability in soft muted shades you can style with anything.

Organic

Embrace our organic cashmere collection of ultra-stylish pieces. Pure and unbleached, using only the most natural fibres for a super-soft finish, keeping you cool in the summer and warm in the winter, guaranteed to cocoon you in ultimate luxury. Beautifully breathable and crafted in the highest quality lightweight Mongolian cashmere, these investment pieces are designed to take you through the season and beyond.

 

As cashmere specialist, we use the finest fibres for unparalleled softness that only feels softer over time.