We believe there’s space in every wardrobe for a beautifully made piece of signature cashmere.
The divine softness and indulgently feel of our sweaters are beyond compare,
as it takes four Mongolian goats to create one of our garments, making them as wearable and timeless as they are stylish.
Since our beginning in 2002 Pure Collection has become one of the largest direct and online retailers of cashmere in the world. As a company, we work exclusively with our goat herders to ensure superb quality at a price that’s fair and right. Cashmere has always remained at the heart of everything we do as we were the first band to achieve 100% sustainable cashmere production.
The process of keeping our cashmere maintained to its finest quality possible involves numerous steps.
Cashmere harnesses colour like no other fibre, as it absorbs strong, vibrant tones as easily as subtle neutrals and pastels, bringing an exquisite inner depth to every shade. Our signature designs and classic choice of colours is what makes our cashmere so unique. We expertly dye our cashmere before spinning it into yarn to provide incomparable softness and beautiful colour vibrancy to guarantee a long-lasting appearance with every wear.
Christina Noble Children's Foundation works with over 1500 orphaned, homeless and abandoned children in Mongolia to give them back their childhood. After enduring many hardships throughout her life, Christina Noble set up the Foundation in Ho Minh City in 1991 to provide children with the care and help they needed for a better way of life. In 1997, Christina expanded the Foundation's operations into Mongolia, which is also the source of all our cashmere.
For every scarf sold, Pure will donate 25% to our nominated charity CNCF.