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Our Story

Our Story

We believe there’s space in every wardrobe for a beautifully made piece of signature cashmere.

The divine softness and indulgently feel of our sweaters are beyond compare,
as it takes four Mongolian goats to create one of our garments, making them as wearable and timeless as they are stylish.

 

Origin

Origin

Since our beginning in 2002 Pure Collection has become one of the largest direct and online retailers of cashmere in the world. As a company, we work exclusively with our goat herders to ensure superb quality at a price that’s fair and right. Cashmere has always remained at the heart of everything we do as we were the first band to achieve 100% sustainable cashmere production.

 

Hand combing, sorting & grading
A specialised course comb is used to remove the shedding hairs during the combing process of brushing the cashmere. This also consists of removing unwanted hairs and separating the fibres.
Hand combing, sorting & grading
Washing & de-hairing
Our cashmere is washed to remove dirt and grease as de-hairing is a mechanical process that specifically removes the coarser hair.
Washing & de-hairing
Dying & spinning
We dye our cashmere before it is spun into yarn, giving it a rich, even coverage, preserving the garments vibrant palettes and natural softness with every wear. The spinning process involves the dyed fibre being spun into yarn using a technique called the worsted system, meaning the fibres are straightened beforehand, creating a completely flat finish.
Dying & spinning
Knitting & linking
A large number of our garments are carefully knitted by a machine to ensure an even stitch. All our sweaters are then knitted in panels which are then linked together – the majority, by hand.
Knitting & linking
Quality control
Our quality control process involves our garments being meticulously examined, measured and checked by our manufacturers to ensure it meets all our standards.
Quality control

Goat to Garment

The process of keeping our cashmere maintained to its finest quality possible involves numerous steps.

  • Hand combing, sorting & grading
  • Washing & de-hairing
  • Dying & spinning
  • Knitting & linking
  • Quality control

Colour

Cashmere harnesses colour like no other fibre, as it absorbs strong, vibrant tones as easily as subtle neutrals and pastels, bringing an exquisite inner depth to every shade. Our signature designs and classic choice of colours is what makes our cashmere so unique. We expertly dye our cashmere before spinning it into yarn to provide incomparable softness and beautiful colour vibrancy to guarantee a long-lasting appearance with every wear.

Colour
100% Cashmere

100% Cashmere

Cashmere Care Guide

Cashmere Care Guide

Machine Washable Cashmere

Machine Wash Cashmere

Our Charity Work

CNCF

Christina Noble Children's Foundation works with over 1500 orphaned, homeless and abandoned children in Mongolia to give them back their childhood. After enduring many hardships throughout her life, Christina Noble set up the Foundation in Ho Minh City in 1991 to provide children with the care and help they needed for a better way of life. In 1997, Christina expanded the Foundation's operations into Mongolia, which is also the source of all our cashmere.

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Thank You

With your help we have raised over £250 000

This has directly helped with the running costs of the children's home.


Buy a Scarf, Change a Life

For every scarf sold, Pure will donate 25% to our nominated charity CNCF.