Free Shipping on orders over $150
Hassle Free Returns
Our Story

Perfect Your Seasonal Wardrobe with Pure Collection

Start the transeasonal switch as blazing colours of copper and red begin to fill the streets as the winter chill fast approaches. The dressing dilemma of what do we wear during these tricky periods is difficult when choosing your new-season staples. Fear not, we are on hand to take you through the transitional period, providing you with popular winter trends, hot shoppable picks and all the top tips you need to accommodate this seasonal panic.

Step One: Have a clear out

We’re all guilty of hoarding a wardrobe full of unwanted, unworn and wrongly sized clothing, it’s time to stop procrastinating and thinking ‘maybe I'll wear this one day’ and free up some wardrobe space ready for the winter season. We’ve heard the saying – a tidy space, a tidy mind. It’s time to start afresh, with darker nights and cooler temperatures it’s easy for those winter blues to kick in; fight them off by keeping your mind happy. Having a clear out is really good for our emotional well-being. Decluttering does not only improve your living space, it will help you to feel more at ease with your surroundings, and help combat winter fatigue. Don’t forget, recycling your second hand clothes means that fewer raw materials are needed, less energy is used and less pollution is generated!

Step Two: Rework your seasonal staples

The start of a new season welcomes the need for some strategic styling so you can rework your favourite staples. Choosing overcoats, jackets and tights is an easy, yet effective change that can ensure your look transitions into winter. Experiment with your make-up too, we’re talking earthy browns, rustic coppers and burgundy lips. If you’re going to add anything to your wardrobe during the winter season, it’s a turtle neck jumper; these are great for layering up in winter, individually or under a dress. Our cashmere roll neck sweater comes in an array of colours from pillarbox red, to amber and deep claret, meaning there's a colour to suit any ensemble. Choosing the right staples means we don't even have to store our favourite skirts away. Refresh and innovate, create new looks by layering with a warm and cosy jumper, perfectly paired alongside some ankle boots or plimsolls. We love this camel stripe pleat midi skirt styled with a black cashmere boyfriend polo neck sweater as it brings feminine elegant style right through till winter.

Step Three: Invest in classic pieces

When it comes to seasonal staples, think about the new pieces you’re adding to your wardrobe this season by carefully choosing key pieces to see you through winter. If you’re choosing a dress to pair with tights and ankle boots, consider if you could swap to sandals or wedges during the warmer months. Animal print has been huge this year, and the wild trend doesn’t seem to be stopping there. This neutral snakeskin pleat detail dress makes an eye-catching addition to your everyday wardrobe and can be dressed both up and down all year long with a simple adjustment of accessories. Oversized cardigans are one of our favourite wears. Why? Well not only do they provide ultimate comfort, but they can also be worked with a number of stylish ensembles. Cardigans are great for layering up during autumn and winter, throwing over your favourite dress when the nights draw a little chillier and make a great alternative to a coat in spring. A cashmere cardigan allows you to add a little luxury style to your everyday outfit and the perfect option to enrich your new season wardrobe; we particularly love the off-duty style of cognac cashmere lofty ribbed cardigan.

Step Four: Layer up

Layering up is the simplest yet effective way to style during seasonal transitions. Chilly mornings turning into warmer afternoons? Just remove a layer! Ponchos, cardigans, scarves, pashminas and sweaters and jumpers all work perfectly with this style tip. As you transition your wardrobe, start experimenting with seasonal hues like orange, red, mustard and yellow. It’s all about layering with sophistication – not looking like you’ve thrown your whole wardrobe on to keep warm. Pure Collection soft cashmere gassato knitted wrap hangs delicately over the shoulders adding instant glamour to any outfit. Jackets are a little more versatile than coats. They are great when the weather is a little unsure of itself and can be styled with almost any ensemble. Whether you prefer something casual such as a shearling biker to style on a weekend, or something a little smarter such as a black dogtooth for office chic, the beauty of both options is that you can wear them over several layers or just a simple blouse. We have fallen in love with this cognac velvet jacket, a contemporary take on a wardrobe classic, welcome the new season in rich earthy hues and stylish silhouettes.

We know the change in seasons might not be all that welcome and you’re just getting used to wearing warmer clothing again, but we hope we have managed to make you feel more at ease during this tricky period. Adding deeper darker colours, richer textures, and a little added warmth to your favourite staples means you get to have fun with your wardrobe for another season while investing in those luxury must-have transitional pieces.