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As the party season fast approaches, it’s time to make after-dark dressing your main focus! 


Celebrate the most glamorous time of the year and indulge in opulent textures, rich velvet fabrics and show-stopping sparkles. Take a dazzling approach to seasonal dressing as these ultra-stylish staples promise to make a lasting impression. Crafted in universally flattering silhouettes our party-ready pieces offer a classic twist on dressing for the occasion.


We caught up with some of our favourite fashion bloggers who share what they love about Christmas in addition to their favourite Pure Collection partywear pieces. 

Victoria Jane Morris

Fashion and Style Influencer


My perfect Christmas is…. 


“1st of December is my favourite day in the year because it marks the beginning of my Christmas. On this day we start listening to our Christmas Songs in the car. Christmas spirit is everywhere. It is this date for me that marks the beginning of the season.


We all put the tree up the weekend after, usually on the Sunday, after the kids have played rugby and we have a roast cooking. We play Christmas music, and dig the Santa hats out of the attic.


On Christmas Eve we traditionally always leave carrots out for the reindeer and a beer for Santa. We always read “The Night before Christmas” by candlelight to the children. 


Christmas Day is full of family, food and love. Plenty of food, drink and merriment, until we all finally flop full and happy.”

Laurie Bronze

Fashion and Beauty Blogger


My perfect Christmas is…. 


“I share a tradition each year now with my daughter that was shared with my mother and myself. Each year we buy each other a special Christmas bauble each for the Christmas tree. Now, mum is no longer with us I treasure those Christmas baubles dearly.


Moving from London back to Essex, I will be having all my children, their partners and grandchildren come to my home for dinner this year and I can't wait! They can clear up after dinner though!”

Coral Manson 

Fashion and Lifestyle Influencer 


My perfect Christmas is…. 


“There's only one way to start Christmas Day, and that's presents. Opening ALL the presents. Ideally with a new outfit on, a glass of buck's fizz in my hand and my family around me. I know some families say 'ooh, let's go for a big walk and open presents after lunch.' But that's just crazy talk. Who can wait that long?


We're often at my parents in Salcombe, Devon, for Christmas and that's when we will enjoy a big walk around its beautiful coastline. This will happen on Boxing Day, though. Because Christmas Day is all about great eating and drinking, playing games (my daughter loves Uno at the moment), a family film or two and putting tinsel on the cats' collars. Oh, and an entire tub of Quality Street should be demolished by the end of the day, Hey, it's Christmas!”