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Our Story

Change is Good

Welcome to our new and improved website!

We’ve made lots of exciting changes we think you’ll love.

It is now easier to shop your favourite styles, shop our latest collections and so much more - We hope you like it.

What's new...

We’ve taken your feedback into careful consideration and made it even easier to shop your favourite styles and recent collections.

Our changes include:

  • Instant stock updates.
  • Easier to view more images, access your size, and choose a colour from the category page, simply select your product and add to bag.
  • An updated 'Inspiration' section, offering regular style advice packed with new engaging content and much more!
  • Enhanced site navigation.
  • Increased site speed.
  • An easier three- step checkout process.
  • Enhanced product images and in-depth product descriptions.
Change is Good
Change is Good

Don’t forget to reset your password!

Due to the exciting launch of our new website, all passwords have been reset to keep your account secure.

If you have a Pure Collection account, please update your password by pressing ‘RESET PASSWORD’ shown below.

As a thank you, simply use code: THANKYOU at the checkout to enjoy free delivery on your next order.

RESET PASSWORD